Category: 99 Newsletter Project

Why do you need to know that?

People often struggle to create new KPIs for things. For example, how do we measure how “engaged” readers are with longform stories? Here’s the problem: What would you change with that information? What does that number tell you? That most people don’t read to the end? You already know that. 99% of the time, it

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Membership is just marketing

The best marketing is built in. Always. A great product can sell itself to a point. But it will plateau. And without a strategy and resources to implement it, the product alone has a hard time replacing customers who move. Or rage quit. Or die. Membership programs aren’t a new model. They are a more

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Owl
99 Newsletter Project

5 actionable newsletter design tips for non-designers

Lots of non-designers end up taking on design duties with newsletters. It’s hard. You have your job and your responsibilities, and then piled on top are tasks that you are good at, but probably didn’t get the training you wanted. That happens a lot. Sometimes that means newsletters have issues that can be easily fixed,

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speed limit 10 mph sign
99 Newsletter Project

How C.R.A.P. leads to better newsletter design

Jared Spool says, “Design is the rendering of intent.” Design isn’t decoration. It’s how something works, how it solves problems, how it encourages behaviors — both good and bad. This is especially true for newsletter design. Spool goes on to say, “Anyone who influences what the design becomes is the designer.” You don’t have to

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